stories with soul.

stories with soul.

EVP Sample

I created this EVP for Midfield, an experiential marketing agency based in Ontario, Canada.

Midfield’s tight-knit culture led to “difficulty writing about ourselves,” as their Creative Director put it. I interviewed key stakeholders, including the founders, in order to authentically conceptualize Midfield’s culture, and personally developed all of the content in this deck (including the campaign elements).

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